69, dudes! How many arcades are there in Toronto?




This month, the mattress company Casper rolled out a large ad campaign at Toronto's Bloor-Yonge subway station. The ads talk about how very many brunch spots, dog parks and so on there are in Toronto, and inform the commuter that to get the most out of them they'd better "rest up," presumably on a Casper mattress.

Note to city hall: Not for commercial purposes!


One of these ads stood out to me. It claimed "Toronto has 69 arcades," which struck me as an impossibly high number. Some of the numbers used in the ads are fanciful – one poster says "Toronto has 1 perfect apartment for rent and 987 people who want it" – so I suspected the 69 might be made up.

I reached out to Casper to find out how they arrived at the number and a helpful PR rep based in New York told me the company looked up arcades in Toronto on Yelp and found 69 listings. This was especially helpful because when I search for Toronto arcades on Yelp, I get a very different list, and if I search Google, I get far fewer than 69 results.

A map from a quick Google search. Doesn't look like 69 arcades to me.


Most of the places on the Yelp list are arcades, and the upside to this exercise is I learned about all the barcades in town and the new wave of VR arcades. The list of true arcades today is much longer than it would've been 10 or 15 years ago. But the rest are not arcades – some of them might not even be real.

I don't write this to make fun of the folks at Casper, who probably had to come up with several similar campaigns, all for places they've never been. This is more to serve as a warning to journalists and others about the pitfalls of using review sites and other non-authoritative directories as sources. (But yeah, I admit some of these are pretty funny.) Here are my 10 favourite things from Casper's Yelp list of Toronto arcades that are not Toronto arcades:








No. 41 – Playdium





I expected stuff like this and Dave and Busters. (Two of the three GTA Putting Edge locations are on the list too.) These are definitely arcades, but they aren’t in Toronto – this is dead centre in Mississauga. This might seem like quibbling, but when you’re advertising on the subway, the definition of what is and isn't in Toronto gets more strict. (Don’t worry, this gets a lot weirder pretty quick.)


No. 30 – Hurricane Simulator



According to its only Yelp review, by Justin H. of Toronto (I swear this isn’t me!): “This is a review of the hurricane machine located in the The Beaches Alliance Cinema. I think it would be unfair if I rated the cinema based on my experience in the Hurricane Machine … it was not great. Waste of $2.” The review is from 2012, so who knows if this machine is still there, or if there are any video game arcade machines there with it.


No. 10 – Bento Miso



Now Gamma Space (since at least 2016!), this business bills itself as a “nonprofit arts-focused space for working, playing and learning.” Might be best described as a video game-focused coworking space. $295 a month gets you storage, access and meeting room time. They do have day passes, but that doesn’t make this an arcade.


No. 19 – Arcade Classics



These guys will sell you an arcade cabinet. You’ll need more than quarters. From their Yelp page: “All our classic arcade machines for sale are certain to provide you with an unforgettable gaming experience.” Sure – but you don’t call a car dealership when you can’t get through to the taxi company.


No. 17 – Games on Wheels



This company will bring video games to you in a large trailer for parties and events. The website suggests it won’t bring arcade games, though – you’ve got couches, TVs and consoles. (FYI, it has just two Yelp reviews and they’re both awful.)


No. 45 – Bingo World





It’s in Richmond Hill and as far as I can tell it is a bingo hall that has no arcade machines. It does however have free parking.


No. 40 – Nations



I believe this is a grocery store. Yelp doesn’t have anything else near Toronto called Nations, and “Nations arcade” near Toronto gives no results. I’ve never been to the St. Clair Ave. location but I’ve been to the Hamilton one many times and there are no arcade cabinets there. They have some weird imported Asian snacks though.


No. 6 – Maybe





I would love to know what this is. My best guess is a Lebanese place at Eglinton and Mount Pleasant called Maybes Restaurant. I’ve never been but the reviews say nothing about arcade machines and Yelp gives the noise level as “quiet.” (Is this a listing for an arcade? Maybe!) Outside chance this is supposed to be Mayze, an escape room that bills itself as also being an arcade, which is also on the Casper list at No. 66.


No. 51 – Sewmatic Corporation




Probably was a sewing company but it’s not like I can find out. It has a blank Yelp page that lists it as an arcade. A government document that comes up on Google suggests the company was dissolved in 2008 (!) but doesn’t tell me if it sold sewing machines or was an arcade.

Oh yeah, and it’s in Markham.


No. 44 – Toronto





I don’t even know what to say about this. I search "Toronto" in Yelp and get stuff like the CN Tower. I search "Toronto arcade" in Yelp and don’t get anything with Toronto in the name. There’s a Kensington Market place called Toronto VR Games at No. 12 on the list, so this can’t be that. But what is it?

Well, I don't know what it is, or what a number of these are. If you do, feel free to email me using the form below.





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